Expired listing leads are one of the hottest lead types in real estate today. These homeowners are looking to sell their homes due to a job transfer, change of residence, or death in the family.

However, they may need help locating a real estate agent willing to help them with their sale. Therefore, finding an effective way to approach these homeowners with your services is critical.

Phone Numbers

Expired listing leads are an excellent resource for real estate agents looking to grow their businesses. They come with various features that make them easier to find, contact and convert.

One of the most important features is the phone number. These numbers can be used to reach the customer and start conversations about selling their home.

When calling an expired listing, it is essential to remember that they are likely feeling frustrated and skeptical of real estate agents. Understanding their objections and responding in a way that makes sense will help you close these leads successfully.

Another method of contacting expired listings is drafting a letter that can be sent to the owner. It is a tried-and-true strategy that many agents use.

These letters should be personalized and include a personal touch. They should also outline a clear sales path with fresh marketing ideas.

Finally, following up with these leads is crucial by requesting their permission to text them. It will help you stay top of mind and keep them on your list.

Whether you choose to call or email these leads, it is essential to take the time to carefully develop a conversational script that outlines your goals and approach for each piece of information. It will help you connect with them and overcome their objections in a natural, experienced, and confident way.

Email Addresses

Expired listing leads are potential home sellers who had their property on the market but did not sell. These sellers may be frustrated or burned out and need a real estate agent to help them sell their homes quickly.

The email addresses of these expired listing leads can be beneficial when contacting them and converting them into clients. This information can be obtained from several sources. You can also search for expired listings online.

Once you have the lead’s contact information, you can contact them using email or phone. These tools can help you build a strong relationship with the homeowner, making them more likely to choose you as their agent.

You can also use these emails to send them a newsletter or follow up with them later. Depending on your marketing strategy, this could be an effective way to generate more leads.

In addition to email and phone, expired listing leads can be reached through direct mail campaigns. These mailings can be highly effective and allow you to stand out. However, it’s important to remember that these mailers must be legal and abide by spam laws.

Social Media Links

Having the correct social media links can make it easier for you to contact a customer. Adding these links to your website will allow people to interact with you differently from the traditional email or phone contact.

Another way to use your social media accounts is to launch a Facebook or Instagram ad campaign targeting expired listing homeowners who are in the market for a new home. Focus your ads on these homeowners’ pain points and the value you can offer them in getting their listings back on the market.

If your ad is successful, it will show up in their feed and reel them in. After they view your post, you may contact them and let them know how you can assist them in selling their houses fast and profitably.

To be successful at reaching out to expired listing leads, you need to research their information. It is an essential part of any real estate marketing strategy, as it gives you the data you need to create a targeted marketing message for these individuals.

Public Records

One of the most significant sources of new business for real estate brokers is expired listing leads. These leads come with a wealth of information that can be used to contact them and convert them into clients.

Fortunately, these leads are available to real estate agents in an easily-searched database. In addition, they contain accurate phone numbers, email addresses, and social media links verified by public records.

You can also find expired listing leads from various online sources, including real estate websites and search engines. These are usually cheaper, but you have to be careful about the quality of these leads.

Some of these leads may come from property owners who could have done better with the agency they used to advertise their homes. As a result, they may feel discouraged and need to be open to working with a new agent.

Once you have found a lead, it is crucial to communicate with them as soon as possible. It can be done through a direct mail campaign. The letters you send should include a free market report, data-backed conversation points, and a clear incentive for them to choose you as their real estate agent.