If you want more voters and supporters, you should understand moderate political beliefs and how to appeal to them. Listed below are the demographics of this group, the issues they care about, and ways to appeal to them. Then, you can tailor your message to them to make it even more persuasive. But before you start sending mail, consider these demographics. There are some important differences.

Moderate political beliefs

What do moderate political beliefs have in common with the liberal and conservative camps? First of all, they share many of the same values. Although moderates generally favor smaller government and less regulation, they also support gay rights, abortion, diversity, and separation of church and state. In addition, moderates support government support of social causes in a fiscally conservative manner. They prefer the government encourage private initiative rather than relying heavily on taxation.

Politically, moderates aim to strike a balance between liberal and conservative ideologies. Moderates may identify with a particular political party or be independent, but their views are generally in the middle. In addition, many of them may be registered with either party or as independents. As a result, they tend to be nonpartisan. 

Demographics

While Democrats are the most popular party choice, moderates are not necessarily liberal. Moderates share many characteristics with conservatives. For example, they support the smaller governments while liberals favor larger governments. And they tend to think both parties are ideologically extreme. The main difference between conservatives and liberals is the degree to which they fear government involvement in the economy. Moderates are more worried about the role of government in the economy, and they fear the big government more than big business. Two-thirds of moderates believe government interferes with economic growth. And nearly half think that government involvement causes problems. Unfortunately, the political environment is so divided that moderates don’t feel they can make a difference.

Issues they care about

According to a recent poll, moderate political beliefs are concerned about structural obstacles to the American dream. But, unlike conservatives and liberals, they don’t consider themselves victims. For example, while almost half of the moderates support repealing the federal anti-discrimination law, only 18 percent of liberals and 43 percent of conservatives believe the same.  Democratic think tank that promotes a moderate position, recently commissioned a poll of 1,500 registered voters to measure their interest in particular issues. The poll was conducted with a detailed questionnaire about the issues that moderate political beliefs care about. 

Ways to appeal to them

If you want to win over moderate voters, you need to determine which ones you can appeal to. You must first identify what they believe. A recent survey found that two-thirds of moderates say they think the government should play a role in creating equal opportunity. 

The Democratic Party, for example, is making a serious attempt to move as far to the left as possible. The leading candidates are talking about abortion rights, Medicare for All, a single-payer health care plan, abolition of ICE, and severe energy restrictions. The Democrats’ success in the recent national elections may be attributed to their appeal to the middle, but it could also alienate moderate voters.